YOUR OWN BRAND MANAGER

Your own Sales & Marketing Manager should do great things for your business. However, hiring an experienced professional is a big commitment - typically a car, home office and running expenses.

On top of that, not every wine business needs this skill for 40 hours a week, but can you lure a good candidate if you’re not offering full-time work?

Full Palate offers the solution - your own experienced sales/marketing/brand manager for as many hours per week as you need, and at a fraction of the total cost of salaries, cars, phones and other bills.

Your Own Brand Manager will work with you to identify what you need, and develop a timed and targeted strategy to achieve those goals using the SMART framework.

This includes:

• Cellar Door fine-tuning and Regional Tourism opportunities
• Database & mailing list development and management
• Product & Portfolio analysis and development
• Distribution analysis – getting the most from all the links in the chain, from cellar door and direct consumer marketing through direct wholesaling, a distributor, export and corporate opportunities and
  all-important logistics advice.
• Strategic planning for sales, marketing & brand management - set and achieve
  realistic goals that directly relate to your bigger-picture aims for the business.
• Consumer and trade marketing collateral from tasting notes to advertising
  material via labels, websites and price lists.

Your Own Brand Manager works for you for just the time you need, and for as little
as the cost of a few cases of wine a month, depending on your needs.